A New Standard for Engagement

EQI
Engagement Quality Index

Promobiley developed the EQI Engagement Quality Index to translate intent signals into a clear, comparable view of engagement quality.

EQI brings together multiple behavioral signals into a single, usable measure — enabling brands to understand how engagement is developing across experiences, audiences, and campaigns.

This creates a new decision layer between exposure and conversion, allowing teams to evaluate and optimize performance before downstream results appear.
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Engagement Quality

Engagement Quality reflects how consumers interact with your marketing once they arrive — whether attention is sustained, exploration deepens, and intent begins to form.

Completion, interaction depth, dwell time, and forward intent reveal how strongly a story is holding attention — and whether that attention is moving toward action.
Hub and spoke engagement quality diagram where the center says engagement quality and has the following outer circles Signals (going clockwise): Interaction Depth, Forward Intent, Completion, Dwell Time

Behavior Becomes Intelligence

Discover how EQI transforms consumer behavior into actionable intelligence that powers smarter creative and media decisions.
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Transform ad clicks into interactive mobile experiences where engagement can be directly observed.
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